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In all of these price interventions, the first goal, of course, is a deterrent effect

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"Viewing an image of the effects of lung cancer or heart disease communicates the severity of smoking-related disease far more effectively than words alone," Hammond said by email.

Their evidence indicated that removing all branding on cigarette packages would dramatically change the relationship between smokers and cigarettes

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The tobacco industry has a long history of manipulative tactics, including lying to the public, capitalizing on social movements, and putting out intentionally disruptive narratives that proliferate online and in news media