white gold or blue black dress Here's why people saw “the dress” differently White Gold Vs Black Blue

What color is the dress

"Then I cut a little piece out and looked at it, and completely out of context it's about halfway in between, not this dark blue color

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It is well-known that in situations like thiswhere it faces profound uncertaintyit confidently fills in the gaps in knowledge by making assumptions

For instance, if the sensory information is more uncertain, observers will estimate object speeds to be slower than they actually are, presumably because slow objects are much more common in the environment than fast ones

"This particular image (of the dress) doesn't have enough cues in the image itself to tell you what the color of the light is, so you have to rely on assumptions that your brain is making," Conway said