By changing the brand identity to reflect an independent and masculine lifestyle, Philip Morris expanded its target market and turned Marlboro into the number one cigarette brand in the US
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"We hope people become more responsible," he said
One should not have to chose between fabulous lipstick and hitting that blunt
But for those individuals who continue to smoke and assume the risks of inhaling the deadly chemicals, it is important to recognize what percent of smokers by state and country become ill each year and the smoking percentage by state of those who succumb to their smoking-related illness or disease
Retrieved 28 February 2013