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The Luxury Strategy Discworld ' The Royal Bank of

SKU: 84371026365

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Description

' The Royal Bank of Ankh-Morpork is facing a crisis and needs a shake-up in management

A beautiful journey through the British countryside

Cunningham's two weekly columns for the Times remained at the top of every fashionista's go-to list

Friendless in the isolated mansion

and overcoming trauma

The Luxury Strategy Discworld ' The Royal Bank ofInternational best seller, The Luxury Strategy: Break the rules of marketing to build luxury brands, written by two of the world's leading voices on luxury, Jean Nol Kapferer and Vincent Bastien, has now cemented its position as the global authority and reference book on luxury business. This book is ideal for senior executives in the luxury markets, entrepreneurs wishing to create a luxury brand, and students studying luxury brands in depth. The

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