Chris Street, UK market manager at Imperial Tobacco, said: Our findings highlight that many menthol consumers would reject a cork tip, so weve adapted some of our brands to cater for this demand
But this evidence isnt there for heated tobacco products
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ADVERTISEMENT However, 32 percent of youth said they were aware cigarettes were available for sale when the display case was closed in their virtual store, compared to 85 percent of those who had the open version
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Experiential marketing is becoming a key differentiator across categories