Larger packs attract regular smokers looking for better value
Hard pack versions are usually seen as more practical and protective
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The packaging designs, government laws and regulations, and industrial standards determine the exact number of cigarettes in the boxes
In a policy context in which the pack itself is becoming more regulated (moving toward plain and standardized packaging), we argue that it is important to consider meaning conveyance in any remaining text on the pack (including brand name), as this may be an important channel by which companies seek to establish and maintain cigarettes as a status and identity-affiliated product
The debate between vaping and smoking is ongoing, with health experts weighing the benefits and risks
