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In countries where the sale of single cigarettes is restricted, the tobacco industry tries to circumvent these measures by offering compact packets of cigarettes and other tobacco products that are more affordable and accessible than traditional packs

Billion-dollar market The HTP market is estimated to be worth $36.7 billion and is projected to grow by over 52% between now and 2032, according to market research company Stellar

But how much is this difference

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The pouches are tobacco-free and placed under the upper lip

Tiffany earned a BA in Psychology from Emory University in 2004 and an MA in Psychology with an emphasis on Organization Behavior and Program Evaluation from Claremont Graduate University in 2006