Tourism and Social Marketing market trends This book offers a broader

This book offers a broader perspective on this important dimension of American public policymaking

India’s approach to environmental policy will be very significant in tackling global environmental challenges

by bringing together scholars whose work combines theoretical inquiry with empirical analysis of contemporary insurrectional politics

This creates a paradox: Western war risks killing those it proposes to protect

In Gold and Gilt

Tourism and Social Marketing market trends This book offers a broaderSocial Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is increasingly also utilised by non government and non profit organisations and other institutions of civil society as a non regulatory means to achieve policy and public good goals. At a time when concerns over tourism's contribution to undesirable