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Table 2 Policy recommendations to regulate surrogate marketing of tobacco products

The tobacco industry is also very strategic at avoiding taxes by forestalling/front-loading sales right before tax increase, raising prices in anticipation of tax (so it looks like the tax was ineffective), offering discounts to price-sensitive customers, moving into low-price options, and lobbying for their preferred form of taxation (WHO 2021 tax manual page 43)

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Solvent Extraction Introduction Tobacco plant

As opposed to whitening lights, pens, strips, and toothpaste, whitening trays whiten every tooth

This is yet another example of how Big Tobacco actively sought to recruit more smokers