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So prep time cuts into the amount of time it takes to actually get your first cigarette

While Moore loved the look and thought it was more representative of the modern housewife, the shows sponsors disagreed

It is a freestanding unit that is positioned against the back wall behind the checkout counter, creating an eye-catching and highly visible display

doi:10.1136/tobaccocontrol-2011-050280 37

More than the inclusion of a photograph of a tumor, or a destroyed lung, what really matters here is the discussion and debate that takes place as a result of the campaign

The news carried across the country, and within days, similar demonstrations broke out in other major cities including Boston, Detroit, and San Francisco.