It reads Irwin to Burt 1939
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Analysis of tobacco industry documents suggests that cigarette companies have marketed large packages to reduce per-unit prices, to match the consumption rates of heavier users, to match the preferences of value-focused consumers, and sometimes to discourage people from quitting or switching to lower-priced competitor brands when prices increased or became more salient (e.g., following excise tax increases) [20]
[13] Wu Yiqun, vice executive director with the Beijing-based Thinktank Research Center for Health Development, criticized China's tobacco industry supervisory administration for "[failing] to oversee Chinese tobacco producers" in this aspect
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